Monday, February 4, 2013
I didn't watch the Superbowl last night. I didn't see Beyonce or Destiny's Child. I didn't see a single commercial. I think this was the first year I intentionally avoided it. Unlike years past, I genuinely had no desire to take part in this. I happily laid in bed, took a bath with my new bath salts, and meditated with my new crystals. This was much more fulfilling than being brainwashed by Superbowl ads. Some people refuse to believe that commercials affect what they buy or how they live. If that is the case, then why are Superbowl commercials, which millions of people are sure to see, worth millions of dollars? Think about it. We can boast all we want about how there's no way advertisements influence our thoughts or what we buy or don't by, or how we view ourselves and others, our sexuality, our thoughts on happiness, what we think we "need", etc.
This is such a misconception. We are made up of bits and pieces of all of our experiences, the noises going on around us, the moods of people we spend time with, the shows we watch, the books we read, the material of the clothes we wear, the food we eat.
That TV show on in the background is affecting you. The message that show is portraying is seeping into your thoughts on a subconscious level. It is ignorant to think that we can consciously block out these messages. We cannot! The only thing we can do is avoid it at all costs. Of course, we cannot avoid every advertisement, unless we live in a very secluded area with no technology, billboards, etc.
If we cannot avoid it, it is best to recognize the ad, what it is trying to tell us or sell us, and meditate on whether this serves the general population, is a major misconception, or is just misleading in general. For example: do we really think drinking coca-cola (which is mainly used to remove rust from massive ships and is really just poison in a can) will make us happy, sexy, and look great in a bikini? It's safe to say the answer is a big fat NO! The best advice I can give is THINK FOR YOURSELF! Question EVERYTHING.
Be sure to check out this article, which inspired me to write this post: http://www.becomingminimalist.com/superbowl-ads-mistruth/
We need to be aware, we need to make our young people aware, we need a major shift in awareness from "things" to love and people and experiences.